In 2016, the father of a very close friend took his own life. I also have an uncle who died by suicide and whom I unfortunately never had the chance to know. I wanted to do something to contribute to the cause, while also offering a little love and hope to those who have lost someone close to them.

That same year, I decided to get involved with the Association québécoise de prévention du suicide (AQPS) by holding a 24-hour sale on September 10, World Suicide Prevention Day.

🎉 Ten editions later, more than $107,971 has been donated to the AQPS. 💙🫶

And the journey continues, driven by the same desire that has been with us from the very beginning: to make a real difference. Our special suicide prevention sale returns for an 11th edition with an authentic theme filled with meaning and symbolism.

Today, we are unveiling three exclusive creations carrying a message of hope, available only on September 10, 2026: the Roseaux earrings, the Libellule bracelet and the Émergence necklace. For every piece of jewelry sold, $10 will be donated to the AQPS.

Featuring a beautiful dragonfly charm, these pieces symbolize adaptability and resilience—the strength to move through difficult times by drawing on our inner resources and accepting the support of others. Because it is always possible to find balance again and slowly emerge, at your own pace, with the help of those who reach out a hand.

The jewelry features beautiful pink Rhodonite gemstones and pure white Jade, along with translucent crystals that allow the light to shine through. Unique in its shades and touches of pink, each Rhodonite stone evokes the individual rhythm of each and every one of us, reminding us that every journey is different and deserves to be met with kindness and compassion.

Year after year, our team works incredibly hard to come up with THE inspiring phrase that captures the meaning behind each theme—not an easy task after 10 editions that have set the bar so high! I want to thank, from the bottom of my heart, all my loved ones and friends, as well as the AQPS, for their invaluable contribution in helping us find the perfect words:

Just like the dragonfly that emerges from the marsh and discovers the strength of its wings,

today’s challenges do not define the beauty of tomorrow. 🪷

What matters most to me is that these words resonate with you through your own experiences and personal story. It is a message of hope and kindness that I humbly want to share with you, in my own way. Ultimately, everyone can find their own meaning in the symbolism of these exclusive pieces, which I hope will become as special to you as they are to me!

Always remember that there is a solution and that there are people who love you and are ready to help. Never forget: you are not alone.

If you need help or feel that someone close to you needs help, call a friend, a family member or 1-866-APPELLE, text a counsellor at 535353 or visit suicide.ca to chat with a counsellor.

Don’t go through this alone—reach out. #tesimportantpourmoi

Whether you purchase one as a treat for yourself or as a reminder to take care of yourself, to thank someone dear to you or to show your support for the cause, together, we are all helping to MAKE A DIFFERENCE.

🩷 The sale lasts only 24 hours, on September 10! 🩷

Émilie Laferrière

Founder | Milie Bijoux